Case Study
Woman Apparel and Fashion Industry
A D2C women’s apparel startup operating in Karnataka and Tamil Nadu struggled to generate consistent sales despite active marketing efforts. The brand had strong products but lacked a conversion-focused strategy.
Objectives
Increase Sales
Achieve a minimum of 300 orders per month through paid ads.
Improve Conversion Rates
Reduce drop-offs and convert high-intent users.
Build Visibility
Strengthen presence among the target audience.
Approach
Full-funnel Meta Ads strategy (TOF, MOF, BOF)
Audience segmentation (women 25–45, mothers of teenage girls)
Retargeting high-intent users (website visitors & add-to-cart users)
Influencer collaborations for trust building
UGC and product-focused creatives
WhatsApp interaction for closing conversions
Strategy
Top of Funnel (Awareness)
Built a qualified audience using video-led campaigns and engagement-focused ads.
Middle of Funnel (Consideration)
Retargeted engaged users with product education and 10% offers.
Bottom of Funnel (Conversion)
Used testimonials, combo offers, and product-specific retargeting to drive purchases.
Results
300+ Orders/Month
Achieved consistent monthly sales target.
8X – 9.7X ROAS
Generated strong returns on ad spend.
₹2,16,000 Revenue/Month
From ₹28,000 monthly ad spend.
₹130 Cost per Add-to-Cart
Efficient funnel performance.
Conclusion
By implementing a structured full-funnel strategy, the brand transitioned from low visibility and zero conversions to a scalable and predictable revenue system.