Case Study
Scaling User Acquisition for an Ed-Tech College Application Platform
An ed-tech startup focused on simplifying college applications struggled to build awareness and drive user adoption. Despite having a strong product, they needed a complete marketing ecosystem to attract, engage, and convert students at scale.
Objectives
Drive App Installs
Increase downloads among students exploring college options.
Improve Registrations
Convert app users into registered users with verified contact details.
Build Brand Awareness
Establish strong visibility across digital and on-ground channels.
Approach
Website development and brand story creation
Full-funnel digital marketing (Meta & Google Ads)
App install and web registration campaigns
Retargeting users across app and website behavior
Influencer collaborations (micro, mini & regional actors)
On-ground marketing activities to drive adoption
Strategy
Top of Funnel (Awareness)
Leveraged influencer collaborations and app install campaigns to build visibility and drive downloads.
Middle of Funnel (Consideration)
Retargeted engaged users through content and ads focused on app benefits and ease of college applications.
Bottom of Funnel (Conversion)
Optimized campaigns for registrations, targeting high-intent users across app and website touchpoints.
Results
2,00,000 App Installs
Achieved through structured acquisition campaigns.
50% Registration Rate
Converted installs into users with contact details.
₹23,00,000 Total Ad Spend
Across Meta and Google platforms.
End-to-End Marketing Execution
From awareness to conversion across multiple channels.
Conclusion
By combining product positioning, influencer-driven awareness, and performance marketing, the platform successfully scaled from low visibility to a high-volume user acquisition engine, creating a strong pipeline of students ready for college applications.