Case Study
Scaling Lead Generation for a Background Verification Company
A background verification company struggled to generate consistent and high-quality leads despite offering essential services for businesses. With limited digital presence and no structured funnel, they were unable to convert interest into inquiries.
Objectives
Generate Quality Leads
Attract businesses looking for reliable background verification services.
Improve Online Presence
Build a strong digital foundation through a website and ads.
Optimize Cost Efficiency
Generate leads within a controlled monthly budget.
Approach
Website development focused on conversions
Meta and Google Ads for lead generation
Targeted audience segmentation (HRs, business owners, recruiters)
Retargeting website visitors and ad engagement
Service-focused creatives and clear messaging
Results
50 Valid Leads / Month
Consistent pipeline of qualified business inquiries.
₹25,000 Monthly Ad Spend
Optimized budget for steady performance.
₹500 Cost per Valid Lead
Maintained efficient acquisition cost.
Improved Lead Quality
Focused on decision-makers and relevant businesses.
Conclusion
By combining a conversion-focused website with targeted campaigns on Meta and Google, the brand built a reliable and cost-efficient lead generation system, turning digital marketing into a consistent source of business inquiries.