Case Study
Driving High-Quality Leads for a Real Estate SaaS Brand
A real estate ERP SaaS startup operating across South India struggled to reach the right audience and generate meaningful leads. Despite previous marketing efforts, the brand faced high cost per lead and low conversion quality due to poor targeting and unclear messaging.
Objectives
Improve Lead Quality
Attract real estate developers instead of agents and brokers.
Reduce Cost Per Lead
Optimize campaigns to bring down CPL from ₹500.
Generate Consistent Leads
Achieve 5–6 high-quality leads per day.
Approach
Audience research and refinement
Meta lead generation campaigns
UGC video creatives for product clarity
Retargeting engaged users and website visitors
Continuous optimization based on lead quality
Results
531 Total Leads Generated
Over a 3-month campaign period.
120 High-Quality Leads
Focused on real estate developers.
₹88 Cost Per Lead
Reduced significantly from ₹500.
₹390 Cost Per Qualified Lead
Improved efficiency in conversions.
Conclusion
By narrowing the target audience and aligning messaging with the right user segment, the brand moved from high CPL and irrelevant inquiries to a consistent pipeline of qualified, conversion-ready leads.